Design expertise to arm your jurors.
Great design engages and educates; it keeps the decision maker interested enough to learn and remember information. Graphics are important tools that help decision makers become effective advocates for your side during deliberation.
When working with The Focal Point, the value of your graphics is not just in the end product but is in the process of thinking visually to refine your argument. Through our five-step process, we help you simplify your case while focusing on what the decision maker needs to evaluate, retain, and understand from a perspective most advantageous to your client.
Over the past 25 years, The Focal Point has developed an innovative and sophisticated design philosophy, one built on our understanding of how cases are won and how decision makers learn visually. Working with your team, our case managers and graphic designers solve the problem of how to educate about a case by analyzing the audience and subject matter and then considering how pacing devices, color, titles, contrast, readability, composition, and icons can best illustrate it.